Our target is to maintain profitable growth. At present, our market is growing due to new ways of shopping. The growing popularity of web shops increases the need for labels. However, favorable markets do not automatically generate growth. High raw material prices and tough competition are, again, a significant challenge. We aim to maintain our high status in the market by a continuous mix of high-quality products and excellent service.
As our group slogan “Shaping the future with trees” indicates, we are determined to utilize wood in a sustainable and responsible manner. This year will be exiting, as we are developing a new product category utilizing the technologies of our parent company Nippon Paper Industries. It is an innovative, paper-based packaging material embedded with high barrier properties. The new product provides a sustainable alternative to flexible food packages that presently use barrier films made of plastic or aluminium. We will also continue to transform our whole thermal paper product range to non-BPA. BPA will be banned in the European Union by 2020.
In 2018 we faced challenging times due to raw material prices. Both pulp and dye raw material prices increased. Despite this, and with the help of our customers´ appreciation and cooperation, the year turned out to be successful. An important ingredient of our success was our dedicated employees and their excellent attitudes and skill-sets. These assets are essential to be able to operate in a highly competitive market.
2019 will be a year of celebration. Finland and Japan are celebrating 100 years of diplomatic relations. I believe the people of both countries have made tremendous efforts to develop the good friendship we have. The same is true for Jujo Thermal. The Finns and Japanese, who have worked for Jujo Thermal over the years, have together built the foundation for today´s success. I hope Jujo Thermal, as a member of Nippon Paper Group, will continue to utilize the knowledge and the experience of both countries.
“You better strike when the iron is hot”. With these words I transferred from our group company Nippon Paper Group to Jujo Thermal. And, consequently, I eagerly wanted to refresh and implement our strategy and to launch new products. Last year we reviewed our strategy. Our management team has built our strategy based on a deep understanding of our markets and on a crystal-clear competitive advantage in our chosen market. We are ready for the future. And the first step will be the launch of our brand-new product category. What a year it will be for us and our customers!
Toshihiro Sawamura, CEO